In this breakdown, Rob Ellis from Creators Camp Media reveals how to structure and optimize B2B appointment funnels using LinkedIn Ads, Google Ads, and performance marketing frameworks. Too many agencies stop at the booking stage — but the real leverage is in the thank-you page.

You’ll learn step-by-step how to turn a simple confirmation page into a middle-of-funnel bridge that increases call show-up rates, nurtures leads with content, and drives stronger ROI from cold traffic.

What we cover:

• Why every B2B advertising campaign needs a bridge from TOFU ➝ MOFU

• How to embed an autoplay video that sets expectations and builds trust

• Adding bulletproof CTAs: “Download Framework” and “Watch More Videos”

• The role of YouTube and white papers in extending nurture flows

• How to test asset downloads, track click data, and improve conversions

• Using Perspective (or any funnel builder) to structure B2B workflows

• Why setter follow-up + retargeting ads multiply conversions

Whether you’re running a B2B advertising agency, LinkedIn campaign management, or pay-per-performance model, this framework shows how to turn booked calls into closed deals.

👉 Grow With Us: Creators Camp Media
📥 Get the CCM Framework + White Paper: Download Here