At Digital Marketing Agency Hub, we believe the best way to teach performance marketing is to show it in action. In this video, Rob Ellis from Creators Camp Media (Miami, FL) walks through a live Google Ads campaign and explains how we apply our $10M Universal Digital Ecosystem Framework to scale paid search.

This isn’t theory — it’s a real breakdown of an appointment funnel designed for service-based businesses, complete with benchmarks, negative keyword examples, and cost-per-appointment math. If you run a digital marketing agency, advertising firm, or small business, this walkthrough shows how to hit CPC targets, manage daily optimizations, and forecast ROI at the funnel level.

What We Cover in This Video

• How to test early offers using YouTube search traffic

• Why we keep cost per click under $2 and ROAS above 1

• How to structure a $2,500 Kickstart Funnel (landing page, copy, and A/B testing)

• Appointment funnel math: cost per appointment vs cost per acquisition

• Harvard benchmarks on cost of sales and why 40% is the guardrail

• Live campaign metrics: clicks, CTR above 2%, and optimization scores near 90%

• Negative keyword filtering (e.g., removing irrelevant offshore SEO or brand terms)

• Why bottom-of-funnel search beats social placements for qualified leads

• How we set up quizzes and qualification funnels to improve close rates

Why It Matters for Agencies & Small Businesses

Most agencies waste ad spend chasing vanity metrics like impressions or clicks. At CCM, we optimize for what matters: appointments and sales closes. By structuring funnels with fixed costs, tracking CTR benchmarks, and building performance dashboards, we help agencies and SMBs scale predictably without blowing through budgets.

This case study highlights how even on a modest budget, you can:

• Generate consistent leads under $200 cost per appointment

• Close at 20%+ rates on a $2,500 productized offer

• Use structured funnels instead of relying on random social campaigns

Timestamps

00:00 Intro – Digital Marketing Agency Hub overview
00:16 Campaign context – appointment funnel structure
00:36 CPC benchmarks and ROAS goals
01:32 Kickstart Funnel offer explained ($2,500 package)
02:20 Appointment cost math and Harvard benchmarks
03:30 Live clicks, CTR, and optimization metrics
05:45 Negative keywords and filtering unqualified traffic
06:30 Campaign health, optimization scores, and next steps

Learn More

📥 Download the CCM Framework & White Paper: creatorscampmedia.com/framework
👉 Explore our Digital Marketing Agency Services: creatorscampmedia.com/digital-marketing-and-advertising-agency