Welcome to Creators Camp Media (CCM) — a full-service digital marketing and advertising agency helping brands grow with systems, not hacks. In this video, Rob Ellis shares how our agency tests new funnels, manages Google Ads campaigns, and applies the CCM Framework to drive predictable client acquisition.

We’ll walk through:

• Real ad campaign results (registrations, CPC under $3, ROAS > 1)

• Why search-based campaigns outperform placements for high-intent leads

• How to implement daily keyword optimization and add negative keywords

• The funnel builder and CRM stack we recommend for scalable lead generation

• Step-by-step insights into cost control, optimization scores, and appointment-booking funnels

The CCM Framework (4 Pillars for Any Advertising Agency):

• TOFU (Top of Funnel): PPC campaigns, high-intent keywords, search marketing, lead magnets

• MOFU (Middle of Funnel): Case studies, influencer marketing, segmented nurture flows, content proof assets

• BOFU (Bottom of Funnel): LinkedIn ads, PPC management, conversion-driven ad systems

• LTV & Ops: Retention programs, upsells, SEO optimization, and performance tracking

Instead of chasing trends, we build structured systems across PPC, SEO, content marketing, and social media advertising services.

Why This Matters
Most advertising agencies struggle with rising CPCs, platform fatigue, and fragmented funnels. At CCM, we integrate B2B frameworks, LinkedIn campaign management, and PPC optimization into one unified playbook.

Channels in Our Ecosystem

• Sales Funnel Systems: PPC, ad management, Google Ads funnels, marketing funnel strategy

• Social Media Marketing (SMMA): Social media ad agency ops, influencer marketing, SEO firms, content marketing

• LinkedIn B2B Advertising: Performance-based marketing, B2B client acquisition systems, high-ticket funnels

Learn More
Grow With Us → https://www.creatorscampmedia.com/digital-marketing-agency
Download the CCM Framework + White Paper → https://www.creatorscampmedia.com/framework

Timestamps
00:00 – Intro: CCM Framework and digital marketing trends
00:13 – Testing new funnels at our agency
00:31 – Search vs placement ads explained
00:48 – CPC benchmarks and ROAS goals
01:19 – Lead magnets and white paper for agencies
02:00 – Performance marketing keywords and targeting
02:47 – Negative keywords and daily optimization
03:17 – Real campaign results (registrations and CPCs)
03:39 – CTR benchmarks and ad copy adjustments
04:00 – Optimization scores overview
04:45 – Lead forms vs owned funnels
05:01 – Funnel builder and CRM tools (Perspective)
06:07 – Conversion tracking and backend metrics
07:05 – Cold traffic conversion reality
07:34 – Review of Google search campaign funnel
07:49 – Final recommendations and wrap up