This video is an anonymous client case study and proposal walkthrough for a boutique art studio preparing for the holiday season. The studio, with 75 artists and capacity for 70–200 portraits per month, needed to decide between scaling e-commerce gift sales or focusing on high-ticket commissioned work.

We show how keyword research and client interviews inform funnel strategy, including:
• Appointment funnel for high-ticket commissions
• E-commerce funnel for seasonal holiday buyers
• Pet portrait one-page upsell for emotional, seasonal demand

The video includes a simulated $3,000 ad spend performance analysis, CPC/ROAS projections, and positioning insights (why “Studio, not AI” wins against mass-produced competition).

Who this helps: studio owners, creative founders, agency operators, and anyone needing clarity on which funnel to launch before the holidays.

Chapters:
00:00 Intro & context
00:37 Client positioning and challenges
02:07 Funnel recommendation & budget guardrails
04:08 Keyword strategy and market research
06:22 Simulated performance breakdown
09:07 Seasonal pet portrait upsell
12:25 Final recommendation and offer structure

Key takeaways:
– Focus on one core funnel first (Appointment vs. E-com).
– Use seasonal offers (like custom pet portraits) as upsells without diluting the main funnel.
– Lead with data: intent keywords, CPC, ROAS simulations.
– Positioning and brand identity beat traffic-only campaigns.